The concept of brand identity has never been emphasized as it was before. Back then, businesses and companies were just concerned about selling their products and services. But as the business landscape changes, so does the behavior of your target audience. Today, customers respond based on how they can relate to a business on a more personal level.
That is why a lot of companies are keen on creating a brand that would best represent them to their target audience. If you are in the process of creating your brand, here are some airtight tips that you can follow to conceptualize a brand identity that would fit your business personality:
- Think about your identity not your product
Some business owners mistake their product as the representation of their company. But according to branding experts, the two are separate entities and should have characteristics of their own. Branding is all about how you relate to your target audience. Your product is just a part of it but it also comprises your company values and identity. Create a branding that best represents you as a company and also helps your product shine through.
- List down power words that best describe your company
If you are having a hard time determining your brand personality, the way you can do it is list down a couple of power words and phrases that you can relate to your business. For instances, financial institutions are known for their trustworthy character. As part of their branding, they want their brand to be perceived as someone people can trust with their money. Try to think of characteristics and personalities of a person that can also be used for your brand.
- Consult with a professional
Creating a brand identity is not as easy task. In fact, branding professionals devote time and effort to help their clients create the perfect brand identity. To further polish your ideas, consult with the best branding agencies in Dubai. These branding experts have the skills and years of experience under their belts in developing brand identities.
- Pick the right colors
Colors and identities go hand-in-hand when representing a brand. Be sure to pick the right color combination that would go well with your brand character. Do your homework and research about color psychology and customer psyche.
- Trust your gut
Of all people, it is you that would know your brand best. Once the initial study is out, sit down and try to imagine it on your marketing collaterals. If you feel happy and contented with the output, then it is the right branding for your business.
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